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The New Creative Audience Studies
A Symposium at Tate Britain, Wednesday 19 May 2004

About the speakers
David Gauntlett is Professor of Media and Audiences, and Director of the Centre for Creative Media Research, at Bournemouth Media School, Bournemouth University. He is the author of the books Moving Experiences (John Libbey, 1995; new edition, 2004), Video Critical (John Libbey, 1997), TV Living (with Annette Hill; Routledge, 1999), Media, Gender and Identity: An Introduction (Routledge, 2002) and editor of Web.Studies (Arnold, 2000; second edition, 2004). His next book will be The New Creative Audience Studies (2005). He produces the websites ArtLab, about this visual/creative approach to qualitative research, and
Sara Bragg is Researcher at the Centre for the Study of Children, Youth and Media (CYM) at the Institute of Education, London, and at Sussex University. She has researched and written on young people and 'violent' media such as horror films, on media education and on young people's participation rights in schools. In her presentation she will discuss the use of visual research methods ('diaries' and scrapbooks) to explore young people’s responses to media images of love, sex and relationships - a research project with David Buckingham at the CYM, published as Young People, Sex and the Media: The facts of life? (Palgrave Macmillan, 2004). See webpages at Sussex and IoE.

Ross Horsley is a PhD candidate at the University of Leeds, conducting a study into men's lifestyle magazines and the construction of male identity. He co-edited the second edition of the book Web.Studies (Arnold, 2004), and has taught classes in Web design and social theory. A website about his research can be found at

Merris Griffiths is a lecturer in the Dept of Theatre, Film & Television, University of Wales Aberystwyth. With an academic background in Education, she is interested in the sociological construction of children and 'childhood' and how children make sense of and interact with their media-saturated worlds. She is fascinated by the advertising industry and her research in this field focuses on the targeting of child-consumers. She also has research interests in visual culture, 'representation' and gendered readerships of media texts. She became interested in the use of visual research methods as a way to escape reliance on verbal communication when conducting research with young children in bilingual contexts (Welsh/English). See website.
Geoff Lealand is Associate Professor in Screen and Media Studies, University of Waikato, New Zealand. One aim of his study leave in the UK (at the University of London and Cardiff University) is to explore new ways of understanding and appreciating children's use of media, through drawings and role play. As an example of such research (for a piece on The Lord of the Rings and the child audience), he spent a Saturday morning observing three New Zealand boys who re-enact long battles from the films. He notes, 'The more you explore the connections between children and media and contemporary culture, the more you realise the old research methods of questionnaires and focus groups are of diminishing value. To produce inventive research, you have to use inventive methods'. See webpage.

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