Video Critical was David Gauntlett's first attempt to develop a new creative approach to media audience research. In the early 1990s, a lot of information about environmental issues had appeared in popular media, especially that aimed at children. But had this material had any impact on young viewers? To explore this question, groups of Leeds schoolchildren were given video equipment (and basic training in its use), and were asked to make a video about 'the environment'. This is what happened.

The study was published as a book, Video Critical, back in 1997. The book version contains more background information and theoretical discussion. This online presentation (launched April 2004) includes many new digitally-captured photographs.

Introduction to the methodology

'Our Environment': The video research in action

The initial group interviews

Royal Park Primary School:    > Photographs and description of video    > Making the video

Little London Primary School:    > Photographs and description of video    > Making the video

Blenheim Primary School:    > Photographs and description of video    > Making the video

Burley St Matthias Primary School:    > Photographs and description of video    > Making the video

Weetwood Primary School:    > Photographs and description of video    > Making the video

Brudenell Primary School:    > Photographs and description of video    > Making the video

Beckett Park Primary School:    > Photographs and description of video    > Making the video

Video project analyses and outcomes

Analysis A: Notes on the project experience

Analysis B: Theme analysis

Analysis C: Narrative analysis

Conclusion