Centre for Creative Media Research > Video Critical


 

Video Critical was David Gauntlett's first attempt to develop a new creative approach to media audience research. In the early 1990s, a lot of information about environmental issues had appeared in popular media, especially that aimed at children. But had this material had any impact on young viewers? To explore this question, groups of Leeds schoolchildren were given video equipment (and basic training in its use), and were asked to make a video about 'the environment'. This is what happened.

The study was published as a book, Video Critical, back in 1997. The book version contains more background information and theoretical discussion. This online presentation (launched April 2004) includes many new digitally-captured photographs.

  Introduction to the methodology
'Our Environment': The video research in action
  The initial group interviews
  Royal Park Primary School:
   > Photographs and description of video
   > Making the video
  Little London Primary School:
   > Photographs and description of video
   > Making the video
  Blenheim Primary School:
   > Photographs and description of video
   > Making the video
  Burley St Matthias Primary School:
   > Photographs and description of video
   > Making the video
  Weetwood Primary School:
   > Photographs and description of video
   > Making the video
  Brudenell Primary School:
   > Photographs and description of video
   > Making the video
  Beckett Park Primary School:
   > Photographs and description of video
   > Making the video
Video project analyses and outcomes
  Analysis A: Notes on the project experience
  Analysis B: Theme analysis
  Analysis C: Narrative analysis
  Conclusion









The text and images on this site are by David Gauntlett, © 1997, 2004.
Back to > ArtLab home.