This is a representation
of personal identity produced by third-year student Sebastian May, to illustrate
"This globe represents the whirlwind of media products that constantly interact
with our own identities and personalities every day.
"I made a
globe because a twisting and turning sphere best symbolizes today's media industries.
It reflects on the idea of convergence as well as pluralism of media products,
as there are so many different elements interacting with each other in a thousand
lower half of the globe I have assembled images of rather basic values: love,
sex, food, money, death. On the upper half there are images that reflect on individual
lifestyles - personal preferences, tastes, smaller things that are important to
the individual consumer.
'equator' are media elements which make use of those basic values on the lower
half and individual ones on top to create a more pleasurable and intricate media
experience. There's a constant shape-shifting of all of these elements as the
media evolve and create more and more possibilities for the 'user' or consumer
to represent himself.
"I also drew
on the idea of the disco ball. That's why the sphere stands on a rotating shiny
platform and glitter is strawn over the globe. After all, media products are designed
to be attractive, sparkling and fun. But then there's the moss, which represents
mystery, and growth."
"I've really enjoyed making it. I would have liked to make a much larger
one, but I didn't want to create something too large to fit into your office!"