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This is a representation of personal identity in a media world produced by third-year student Sebastian May, to illustrate an essay.

[The animation is 1.2mb and may not load immediately].

Sebastian explains: "On the lower half of the globe I have assembled images of rather basic values: love, sex, food, money, death. On the upper half there are images that reflect on individual lifestyles - personal preferences, tastes, smaller things that are important to the individual consumer.

"Along the 'equator' are media elements which make use of those basic values on the lower half and individual ones on top to create a more pleasurable and intricate media experience."

	View smaller animation with longer interview Loads into browser more quickly
	ArtLab More material on visualising identities